Reseller Middle East celebrated the seventh edition of its annual Partner Excellence Awards, at Jumeirah Emirates Towers, Dubai.
The event recognised and celebrated the achievements of IT channel players in the region who have stood out and excelled in their respective fields over the last year. It featured a red carpet and VIP reception for IT channel luminaries, all in true Oscars-style.
CPI Media Group Technology and Finance Division Publishing Director Rajashree Rammohan kicked off the evening’s festivities with a warm welcome note. “We are proud to bestow our highest recognition to the channel players in the IT industry, who despite a challenging market, has enhanced their businesses and excelled over the last year.”
The event also featured a welcome keynote by Basil Ayass, Marketing Director, Dell, where he commended the achievements of the channel industry over the years and the commitment that the channel players have demonstrated despite recent market challenges. “Progress cannot be achieved without change. Having the right business mindset, hard work and staying positive even during the toughest times in the market will help organisations achieve progress and excellence.”