The event, held alongside a gala dinner, attracted over 350 executives from the vendor, distributor, reseller and retailer community across the region, where they were recognised for their achievements and commitment to the development of the regional channel over the past 12 months.
Twenty-two awards were presented and they recognised the companies, partner programmes and individuals that have done the most to build and improve the Middle East channel business.
Amin Mortazavi, general manager, IPG Division at HP Middle East, the platinum sponsor of the event, delivered the keynote address.