Channel Middle East is tailored to the needs of the regions IT distributors, resellers and systems integrators, giving them the information they need each month to grow their businesses and increase profitability.
Covering the entire IT spectrum, from high-end software channels through to commodity boxes, Channel Middle East targets the salespeople and executives that shape customer buying decisions and reseller strategies, offering them a compelling mix of original news, incisive analysis and in-depth features.
Comparatively, the Arabic edition meets its readers needs by focusing more heavily on the region's largest IT market, Saudi Arabia. In particular, the magazine tracks how the regions distributors, value-added resellers and retailers are working to expand their reach and presence across the Kingdom.